
How Much Does a Real Estate Website Cost in 2025?
Requesting a proposal for a new real estate website can be a daunting task because there are a multitude of options available today. Prices for real estate web development can range from very expensive to very cheap, and everything in between, making it difficult for you to understand what is an appropriate budget and what makes sense for your own business.
How Much Does a Real Estate Website Cost in 2025?
Requesting a proposal for a new real estate website can be a daunting task because there are a multitude of options available today. Prices for real estate web development can range from very expensive to very cheap, and everything in between, making it difficult for you to understand what is an appropriate budget and what makes sense for your own business.
In this article we are going to give you a straightforward breakdown of how to properly budget for a new real estate website. Whether you need a new company website or a property website, there are several key factors that you should be aware of that will dictate the overall costs.
Key Web Development Costs
Pricing a new website depends on a few key cost factors related to the creation of the website as outlined below. Besides purchasing a domain name, the overall investment you will need to make for a new real estate website depends on the total amount of hours needed for each of the phases explained below.
Also, if you have a section that will need ongoing updates (like a blog, news section, research, etc.), you may want to think about an ongoing agreement to help support your content creation needs.
- Overall visual design
- Content layout for all pages
- Selecting color schemes
- Selecting typography
- Graphical elements (icons, buttons, etc.)
The number of total pages, visual components and complexity of custom graphics will dictate the amount of design time (and related costs) that needs to be allocated for this phase.
The total required development hours for a project depend on the several factors including the size of the site, interactive components and advanced functionalities. These could include:
- Property search filters
- Property details pages
- Interactive maps
- Interactive site plans
- Interactive stacking charts
- Client/investor portals
- Blogs
- Integration of 3rd party tools
The costs associated with CMS integration depend on the extent/depth of the integration and whether any custom modules or plugins are required to manage any advanced components of the website.
- Website hosting
- Security updates and patches
- CMS and plugin updates
- Technical support
- Data back-ups
- Monthly reporting
Defining Your Requirements
Before you start a website project, it’s important to give thought to your requirements because this is what will dictate the number of hours needed for the project and therefore the total cost.
You should try to answer the following questions:
- What is the overall objective of the website?
- Do you have a general idea for the main sections of the website?
- What features do you require?
- Who will provide the content for the website?
- Does the website need to work with any 3rd party tools/platforms?
- How important is SEO (Search Engine Optimization) for you?
- What existing websites do you like?
Also, it’s worthwhile to look at the performance and key metrics of your existing website so you have a good benchmark to gauge success when you launch your new website.
Agency vs. Freelance vs. Tools
Another consideration that has a significant impact on your website cost will depend on who is going to build your website. There are many options available and just like anything else in life, you get what you pay for.
Generally, there are three realistic options to choose from:
Real Estate Website Prices
So how much does a real estate website cost? This depends on all the factors stated above including size, complexity and who is going to develop the website. Typically, if you work with a professional web development agency, you can expect a total investment in the range of $5,000 – $15,000 unless you have a very large, complex website.
Average ranges for professional custom websites:
Simple (informational)
Mid-size (custom functionality)
Large (custom functionality)
Large (database-driven)
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